We all know AI is a big deal. And the numbers are growing. I’m constantly shocked at the number of people who refuse to use AI tools in their daily work. Oftentimes, it’s for ethical reasons. Something about AI just feels off to them. Like it’s cheating. I’ve worked with people who refuse to use AI tools because, as one of them put it, “It can’t replace human creativity.” I said, “Well yeah, but it can definitely help boost your creativity and productivity.”
I always explain to people that refusing to use AI today is like refusing to use the internet and search engines in 1999. And we all know how the internet turned out.
You may not want AI, but AI wants you.
I’ve noticed that the biggest resistance comes from people in the most creative fields like writing, marketing, and designing. They think AI will steal their jobs or make their work less authentic. But from my years in the world of marketing, I’ve seen AI as a game-changer, not a threat. The same way I saw the emergence of the internet as a game-changer for marketing. It’s transforming marketing in ways that make our jobs more efficient. But there are other things which aren't happening yet, which I predict are going to happen and change the game.
Hyper Personalization
Hyper-personalization is going to flip marketing on its head. Right now, we segment audiences into broad groups—like age, location, or interests—and hope the message sticks. But AI could take it to the individual level, predicting what someone needs before they even know it.
Mark Cuban, the billionaire entrepreneur, says AI will predict consumer behavior with up to 95% accuracy, turning marketing into something proactive. Imagine this for a typical client campaign: Instead of generic emails about products, an AI analyzes a customer's online behavior, past purchases, and even market trends to send a tailored message like, "Based on your recent searches for budget options, here's a deal on what you viewed last week." Think of it as one-on-one conversation at scale.
Gary Vaynerchuk, CEO of VaynerMedia, calls it "AI turning data into empathy at scale." He predicts marketers will use AI to create dynamic campaigns that adapt in real-time, adjusting tone, content, or offers based on user signals.
Deloitte's “2025 Marketing Trends” report backs this up. They’re forecasting 30-50% higher conversion rates going forward in sectors like consumer services, where personalization can make complex information feel accessible. People have always wanted to be communicated to in a way that’s relevant to them. This will ultimately mean fewer wasted clicks and more meaningful engagement for audiences.
Creative Automation
Second, automation of content creation and campaign management will free us up for the stuff that really matters. Seth Godin, the marketing guru, puts it like this: AI handles the "how" of content, but humans own the "why." Tools like Grok or ChatGPT can generate blog titles, email subject lines, or even full drafts in seconds, cutting production time dramatically. I've used Grok myself to analyze email data and spit out optimized subject lines that boost open rates. Imagine scaling that for client promotions, where AI auto-generates personalized ads based on performance history.
We often tend to look at the negative sides of new technologies, but what we always get wrong is that new technologies provide tremendous opportunities that we couldn’t have predicted because they can’t be compared to previous technologies.